AAA graphic identity

First task I have been asked when in joined AAA Tokyo, in May 2008, was to design a new visual identity. The company’s name was changing, and the logo looked a little old.

At first I made some design researches, tried to develop something with the “AAA”, but finally it has been decided to focuse on a more standard design.

aaa-historique

This is the final version of the logo.

AAA logo

It has been declined on letters paper, meishis, portfolio…

aaa-meishis

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