PARUTTO graphic identity


In March 2008, I have been asked by Parutto SA to redesign its logo. This company is a construction company, that work on important projects, like 20 floors building, schools, highways. The logo they had was designed at the end of the 80’s.


At first, I visited a building site, in order to feel the ambiance, and check where the logo had to be visible.


I proposed to conserve the main “spirit” of this identity, and to refresh the visual interpretation. I proposed two directions. The first one was really close to the old logo. I just modificated the font and composition.

parutto-proposal 1

The second is more different. The idea is to put the name in the center, and to create a perspective effect wich zooms to the company’s name.


Then was the detail step.




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