Green services offer for an electricity company.”

This is a work for EDF, which used to be french national company for electricity. We had to imagine services,  spaces, and new visual identity. We focused on energy saving and imagined a complex system of discount and incentives which could save energy. We connected these services to new scenarios, like the car sharing, and product sharing. The global challenge has been to keep something homogenic and coherent through these different layers.

The first step has consisted in the definition of the identity and project’s global positionment.


Then we tried to innovate in the design of new service’s offer, and to hierarchize them.


It brought us to design new service stores, adpted to the new offer.



Design team : Julien Robert / Pierre Alex.


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